Major Clients since 1991 :
1991 Promotion of Technopolis a science parc situated near the CERN for Swiss
investors.
1991-1992 Geneva Palexpo : Market research and promotion for the Conference and
Exhibition center. 3 mayor conferences booked until 1999.
1993 SWISSMETRO a futuristic project for the construction of a magnetic levitation
train through Switzerland :
- Promotion Manager of the project
- Promotion of the project according to a marketing plan
- Lobbying and research of potential partners and sponsors
- Feasibility study of the first link between Geneva and Lausanne
- Creation of promotional material, booth and several videos
- More than 100 conferences given in Switzerland and abroad to promote the
project
- Organisation of two mayor international conferences on the matter
- 1999 end of the mandate
1993-2010
EZ Associates has a mandate with
Geneva Tourism and Convention Bureau (GTCB),
for which we are doing the market research for international conferences, mainly
for the association market. Enrico Zuffi is doing the marketing and promotion
of Geneva for all events over 300 persons in Switzerland and abroad.
Enrico Zuffi is also representing the GCB at ICCA, EFCT and SCIB.
EZ Associates is a member of DMAI (Destination Marketing Association International)
Other Clients:
Italy
- Palazzo dei Congressi di Bologna : Market research and
promotion 1996-2000
- Il Laboratorio in Venise : Market research (1999-2002)
- EZ Associates has had a coaching mandate for the team of the Palacongressi
de Riva del Garda in marketing and promotion from 2000-2005.
- EZ Associates has done market research for international conferences going
to ITALY for a group of Italian Professional Conference Organizers called
“Bright Brains” from 2002-2006.
- In 2005+2006 EZ Associates has had a mandate as coach for the team of the
FIRENZE Convention Bureau.
Market Research and Studies
History since 1991
- Noga Hilton Geneva: Expo Lac, Development of a marketing
strategy for this new exhibition area. (1995)
- Consulting and coaching in the planning of the new conference centre built
under the existing Hotel President Wilson (1998)
- Martigny: Feasibility study for the city of Martigny in
order to develop a marketing strategy to attract more conferences (1998)
- Feasibility study for the city of Berne: (2001-2002). the
study has been followed by 2 seminars for politicians and for all the hotels
and conference centres in Berne.
- City of Lyon, France. Analysis to launch the first European
Cultural Tourism MART (2003)
- Chances to built a new Conference Centre adjacent of the Messe Koeln
feasibility study. (2003)
- Chances and new ways to promote the Palacassa Structure
in Parma (2003)
- City of Thun Renovation of the Schadausaal. Analysis of
different solutions before the renovation of this concert hall. Brainstorming
with the different partners and several seminars.(2004/2005)
- Locarno-Ascona : Analysis of the Palacinema project (2006)
- Tours Congress Center : Coaching of the team during 6 months (2007)
- South African Tourism : Market research, Promotion of Meetings Africa
and Coaching of their sales team worldwide. Analysis of potential clients (2008+2009)
Ez has done Market Research and studies for the following
clients:
Cologne's Congress, Germany European
Parme's Congress, Italy
City of Martiny, Switzerland
City of Bologna, Italy
City of Bern, Switzerland
City of Sienna, Italy
City of Thun, Switzerland
City of Locarno, Switzerland
Crans-Montana, Switzerland
