Enrico
Zuffi, Director
EZ Associates
International Conference Marketing and Research
P.O Box 9
CH-1226 Thônex/Geneva
Tel: +41(0)22/349.91.00
Fax: +41(0)22/349.91.04
Email:
enrico.zuffi@ezassociates.ch
| 1969 |
Baccalaureate in Brig / Switzerland |
| 1970-1972 |
Market and field research for Thomi & Frank AG in Basel (Nestle Group) |
| 1976 |
Diploma at St-Gall University (Switzerland), in Economics Studies
Master Degree in political sciences. |
| 1977-1985 |
Switzerland Tourism : |
| 1977-1980 |
Paris : Marketing and Promotion |
| 1980-1982 |
Buenos-Aires : Director of the South American Office |
| 1982-1985 |
New-York : Marketing Manager for the USA and Canada |
| 1985-1988 |
Carlson Wagons-Lits in Geneva: Marketing Director for Switzerland. |
| 1989-1991 |
Palais de Beaulieu in Lausanne : Marketing and Conference
Director. |
| 1991-1998 |
Promotion Manager for the futuristic Swissmetro Project |
| 1993-2010 |
Main activities :
- Geneva Tourism and Convention Bureau, Association Conference Marketing
- Manager of the Convention Bureau International (2006)
|
1991 Creation of EZ Associates specialized in conference
marketing and research.
EZ Associates publishes every year a survey on hotel conference rates in the
major European cities.
Conferences, Courses, Teaching
- Regular speaker at the Annual ICCRM (International Conference and Congress
Researchers Meeting, organized by ICCA)
- Chairmen of the Scientific Committee in 2002 in Crete of ICCRM
- Chairmen of the Educational Forum organized by EFCT (European Federation
of Conference Towns) in Bratislava in 2004
- Regular speaker during the ICCA congress
- Several interventions during EIBTM and IMEX, especially during the Politicians
Forum
- Board member of EFCT (ECM)- Board member of DMAI
- Several courses on conference marketing for sales persons of Switzerland
Tourism + Convention Bureau.
- Several courses for the EST STF Ecole Suisse de Tourisme in Sierre
Coaching courses at :
- Rosario Avg. 2008 keynote speaker at the first Convention of South
American Convention and Visitors Bureaux. "The convention bureau a guarantee
for a tourism at industry"
- Teaching: The meetings industry at Université de Savoie, Annecy in June 2009
- Bachelor course on "the meetings industry" 5th semester at EST STF Ecole Suisse
de Tourisme in Sierre (September - December 2009)
- Lille Convention Bureau May/June 2009
- Two Presentations on " How to structure a convention bureau and how to measure
return on investment of large events "
- February 2010, Paris, Salon Bedouk: Presentation about "Associations internationales, Processus de décision"
- February 2010, Taiwan: Hearing with the Taiwanese Government about "How to improve the congress tourism for Taiwan."
Languages: German, English, French, Italian, Spanish
